Good design

No wiki is complete without a list of Dieter Rams’ principles for good design.

  • Good design is innovative.
  • Good design makes a product useful.
  • Good design is aesthetic.
  • Good design makes a product understandable.
  • Good design is unobtrusive.
  • Good design is honest.
  • Good design is long-lasting.
  • Good design is thorough down to the last detail.
  • Good design is environmentally friendly.
  • Good design is as little design as possible.